MEDIA ADVISORY: Allstate and Streets Department Partner to Promote Motorcycle Safety
Allstate Insurance– in partnership with PennDOT and Philadelphia Streets Department – donates permanent yellow, diamond-shaped warning signs to ‘WATCH FOR MOTORCYCLES” to be installed by Streets Department at dangerous intersections in Philadelphia. The signs are part of Allstate’s “Once is Never Enough” (ONE) campaign
promoting motorcycle safety across the country. There were 333 motorcycle crashes documented in Philadelphia in 2010, 178 (53%) occurred at intersections and 14 (4%) resulted in a fatality, which is why Allstate is working with the Philadelphia Streets Department and the Pennsylvania Department of Transportation to install these signs at intersections.
Thursday, July 26, 2012
Streets Commissioner Clarena Tolson
Philadelphia Police Department Motorcycle Officers (2)
Chris Conner, Allstate Spokesperson
Broad Street and Somerville Avenue (10:00 a.m.)
Pulaski Avenue and Roberts Avenue (2:00 p.m.)
“Once is Never Enough” (ONE) was created by Allstate to encourage motorists to look left, look right and then look left again for riders before crossing an intersection – a dangerous traffic setting for riders. In 2010, the national average age of those killed in these motorcycle crashes was 42, which shows this is a wide ranging problem that can affect all age groups.
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